Bachelor of Science in Business Administration
Department of Marketing
College of Business Administration
Marketing is a total system of business activities designed to plan, price, promote and distribute products and services to consumers, businesses and other organizational buyers. The marketing curriculum is designed to introduce each student to the broad marketing field. Students are then encouraged to focus on a narrower subfield.
Employment opportunities in marketing are extensive and diverse. Careers are available in areas such as selling and sales management, services marketing, e-commerce, marketing research, advertising, product and brand management, retailing or merchandising, logistics and nonprofit marketing.
As marketing professionals advance in their careers, marketing management opportunities normally open for them. Generally the managerial side consists of planning, implementing and controlling specific marketing activities.
Each year more than 130 organizations visit BGSU specifically to recruit marketing graduates. Employment opportunities exist in companies of all sizes, from large multinational corporations to small agencies specializing in advertising or marketing research. Opportunities also exist in not-for-profit organizations and government agencies such as large hospitals and many educational organizations.
Some marketing graduates seek admission to graduate school. An alumni survey indicated that nearly 14 percent of BGSU marketing graduates had received or were currently working toward completion of a master’s degree.
Students who choose to pursue marketing as their specialization within the BSBA program are required to take three core marketing courses, in addition to the Principles of Marketing course that is required as part of the business core.
Each student must choose four additional marketing courses selected from the regular course offerings of the marketing department or three courses from the list of marketing electives and one course from a list of approved electives.
Students pursuing careers in marketing frequently obtain practical experience through internships and memberships in one or more of the nationally respected student clubs on campus such as American Marketing Association and the Professional Sales Club.
The College of Business Administration offers outstanding academic programs, nationally recognized chapters of professional student organizations, a large base of scholarship support and a tradition of success based on providing students with the knowledge and skills needed to succeed in a competitive business environment. The college maintains close ties with regional and national businesses.
The undergraduate and master’s business programs are accredited by the AACSB International-The Association to Advance Collegiate Schools of Business. Less than 500 colleges and universities worldwide that confer business degrees have achieved this recognition for assuring quality and continuous improvement in their programs, faculty and resources.
Completing the requirements for high school graduation is necessary for admission to BGSU, but only finishing the minimum coursework will leave you unprepared for college. Consider taking four years of mathematics instead of the three that are required. Two, three or even four years of the same foreign language is excellent preparation for college. You will also benefit from competency in computer use. Courses that provide exposure to or training in the visual and performing arts are excellent choices.
Entrance to the College of Business Administration as a pre-business or economics student is selective. New freshman and new transfer students may apply for entrance to the College with their application for University admission. Math and composite ACT scores (or equivalent SAT scores) are used in the selection process.
Admission to BGSU does not guarantee admission to the Bachelor of Science in Business Administration degree program. Students enroll in the College of Business Administration as pre-business students. Full admission to the BSBA program requires completion of calculus and a set of introductory business courses with a satisfactory grade point average. The BSBA degree will be granted only to those students who achieve BSBA admission and fulfill all degree requirements.
Students who have questions should contact undergraduate student development in the College of Business Administration, 419-372-2747.
The following is a sample of courses appropriate for all BSBA students. Actual courses taken will vary depending upon personal interests and electives selected.
For a complete listing of course requirements, please refer to the BGSU undergraduate catalog: www.bgsu.edu/catalog/.
Generally, non-business courses taken at either two-year or four-year institutions are accepted for transfer credit by the College of Business Administration.
For students who transfer to BGSU from a two-year institution, courses that match introductory business courses offered by the CBA are acceptable for transfer credit.
Ordinarily, transfer credit is not accepted for business courses beyond the introductory level that require junior or senior standing at BGSU. However, students who believe that they have sufficient background in the subject matter of a course may be permitted by the appropriate department to take an examination for credit in the course.
For students who transfer to BGSU from a four-year institution, equivalent lower-level, introductory and business core courses are often accepted for transfer credit. Upper-level business courses in an area of specialization may be accepted up to a maximum of 50 percent of the coursework required within a given area of specialization.
The marketing minor is available to all students except those completing a BSBA degree. The minor consists of 21 hours of marketing courses. For more information, see the Undergraduate Catalog.
BGSU's website for future students contains University highlights, admissions procedures, financial aid information and many department profiles. It can be accessed at www.bgsu.edu.
Bowling Green State University is a vibrant university that engages, challenges and prepares students for meaningful futures. At BGSU, students enjoy an education that integrates personal growth, academic excellence and an environment that expands their thinking and potential. A mid-size residential university, BGSU has an enrollment of approximately 20,000 and a full-time faculty of more than 900 on its main campus. More than 200 undergraduate majors and programs are offered as well as master's and doctoral level programs.
NOTE: Information in this guide is subject to change without notice. To learn more about the official program of study for Marketing, please check the undergraduate catalog online at www.bgsu.edu/catalog/CBA/CBA31.html.