Sales and Services Marketing

Bachelor of Science in Business Administration
Department of Marketing
College of Business Administration

Marketing is a total system of business activities designed to plan, price, promote and distribute products and services to consumers, businesses and other organizational buyers. The sales and services marketing curriculum is designed to introduce each student to the broad marketing field. Students are then encouraged to focus on either sales or services marketing as a subfield.

Career Opportunities

The service industry is the fastest growing in the U.S. job market. As the U.S. continues to shift from a manufacturing-based economy to a service-based economy, service firms like ADP, ABF Freight System, Cintas, Google, Marriott, UPS are looking for graduates who understand how to market and sell services. Employment opportunities in sales and services marketing are extensive and diverse. Entry-level job titles include sales representative, account executive, product manager, marketing analyst, and customer service representative/manager.

Service companies cut across a wide variety of industries, such as retailing, marketing research, insurance/finance, logistics/distribution, advertising/promotion, information technology, health care, and non-profit organizations. Success factors in these careers include good communication skills, strong work ethic, enthusiasm, persistence, and self-motivation.


Students who choose to pursue sales and services marketing as their specialization within the BSBA program are required to take three core courses in addition to the Introduction to Marketing Management course that is required as part of the business core.

Each student must also complete four additional courses selected from course offerings required through the marketing department or three courses from the list of marketing electives and one course from an approved electives list.

Special Features

Students pursuing careers in sales and services marketing are required to obtain practical experience through an internship. Memberships in one or more of the nationally respected student clubs on campus such as the American Marketing Association are encouraged. Student sales competition winners have gone on to achieve the 4th best record among all universities who compete at the National Collegiate Sales Competition since 1999, including winning the National Title in 2010. Service marketing students compete in the Service Marketing Case Competition for scholarship money by working on case studies of real companies. BGSU students won 1st place in 2014.

College Highlights

The College of Business Administration offers outstanding academic programs, nationally recognized chapters of professional student organizations, a large base of scholarship support and a tradition of success based on providing students with the knowledge and skills needed to succeed in a competitive business environment. The college maintains close ties with regional and national businesses.

The undergraduate and master’s business programs are accredited by The Association to Advance Collegiate Schools of Business (AACSB International). Less than 500 colleges and universities worldwide that confer business degrees have achieved this recognition for assuring quality and continuous improvement in their programs, faculty and resources.

Preparation for College

Completing the requirements for high school graduation is necessary for admission to BGSU, but only finishing the minimum coursework will leave you unprepared for college. Consider taking four years of mathematics instead of the three that are required. Two, three or even four years of the same foreign language is excellent preparation for college. You will also benefit from competency in computer use. Courses that provide exposure to or training in the visual and performing arts are excellent choices.

Entrance to the College of Business Administration

Entrance to the College of Business Administration as a pre-business or economics student is selective. New freshman and new transfer students may apply for entrance to the College with their application for University admission. Math and composite ACT scores (or equivalent SAT scores) are used in the selection process.

Admission to BSBA Program

Admission to BGSU does not guarantee admission to the Bachelor of Science in Business Administration degree program (BSBA). Students enroll in the College of Business Administration as pre-business students. Full admission to the BSBA program requires completion of calculus and a set of introductory business courses with a satisfactory grade point average. The BSBA degree will be granted only to those students who achieve BSBA admission and fulfill all degree requirements.

Students who have questions should contact undergraduate student development in the College of Business Administration, 419-372-2747.

Sample Program

The following is a sample of courses appropriate for all BSBA students. Actual courses taken will vary depending upon personal interests and electives selected.

For a complete listing of course requirements, please refer to the BGSU undergraduate catalog:

Requirements for Transfer Students

Generally, non-business courses taken at either two-year or four-year institutions are accepted for transfer credit by the College of Business Administration.

For students who transfer to BGSU from a two-year institution, courses that match introductory business courses offered by the CBA are acceptable for transfer credit.

Ordinarily, transfer credit is not accepted for business courses beyond the introductory level that require junior or senior standing at BGSU. However, students who believe that they have sufficient background in the subject matter of a course may be permitted by the appropriate department to take an examination for credit in the course.

For students who transfer to BGSU from a four-year institution, equivalent lower-level, introductory and business core courses are often accepted for transfer credit. Upper-level business courses in an area of specialization may be accepted up to a maximum of 50 percent of the coursework required within a given area of specialization.

Minor in Marketing

The marketing minor is available to all students except those completing a BSBA degree with a marketing specialization or a sales and services marketing specialization. The minor consists of 21 hours of marketing courses. For more information, see the Undergraduate Catalog.

For Further Information

Internet Access

BGSU's website for future students contains University highlights, admissions procedures, financial aid information and many department profiles. It can be accessed at

The University

Bowling Green State University is a vibrant university that engages, challenges and prepares students for meaningful futures. At BGSU, students enjoy an education that integrates personal growth, academic excellence and an environment that expands their thinking and potential. A mid-size residential university, BGSU has an enrollment of approximately 20,000 and a full-time faculty of more than 900 on its main campus. More than 200 undergraduate majors and programs are offered as well as master's and doctoral level programs.

NOTE: Information in this guide is subject to change without notice. To learn more about the official program of study for Sales and Services Marketing, please check the undergraduate catalog online at: